Montage Hotels & Resorts — Melineh Creative

Montage Hotels & Resorts

At Montage, I led the creative direction for a Forbes Five-Star luxury hotel brand, shaping how the guest experience came to life across every touch-point. I developed integrated campaigns that aligned with the brand’s elevated aesthetic, from print and digital to social, in-room, retail, spa, and dining. My work involved close collaboration with the executive teams across departments to create seasonal promotions, brand experiences, and revenue-driving initiatives.

10 Year Anniversary

“My Montage Memory”

The “My Montage Memory” campaign was developed to celebrate the resort’s (including all three resort) 10-year anniversary and highlight the unforgettable moments guests have experienced over the years. The concept focused on capturing real, emotional connections—family milestones, romantic escapes, and the special memories that make Montage meaningful.

I worked closely with the executive team and led the project from start to finish, including concept development, talent selection for the photoshoot, copy writing direction, and the full execution of the campaign across print, digital, and on-property touch points.

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Holiday Event Brochure

Hotel X Project