As Associate Design Director at Higginbotham, I lead creative work from concept to completion, ensuring every project aligns with our brand and business goals. I collaborate with writers, business development teams, and subject matter experts to turn complex ideas into clear, compelling design across digital, print, motion, and social channels. My role blends strategic direction with hands-on execution, mentoring designers, maintaining brand consistency, and delivering work that resonates with audiences. I’ve helped build a growing creative team, develop scalable brand systems, and guide high-impact proposals, campaigns, and digital experiences that support the company’s growth and innovation.