As Associate Design Director at Higginbotham, I lead creative projects from the ground up—guiding ideas from concept through completion while ensuring every detail supports our brand and business goals. Collaborating closely with copywriters, business development leaders, and subject matter experts, I shape compelling stories that translate into thoughtful design across digital, print, motion, and social platforms. My work balances strategic vision with hands-on execution, allowing me to mentor designers, uphold brand consistency, and deliver solutions that connect with audiences.

In this role, I’ve helped build and scale a new creative team, established brand systems and toolkits, and directed impactful proposals, campaigns, and digital experiences that support growth and innovation. Every project is an opportunity to combine clear messaging with design excellence—ensuring our creative work not only looks strong but drives measurable results.