At Montage Hotels & Resorts, I helped shape the creative direction for a Forbes Five-Star luxury hospitality brand, developing elevated brand experiences across print, digital, social, in-room, spa, dining, retail, and paid advertising campaigns. Collaborating closely with executive teams, marketing departments, outside vendors, and production partners, I created integrated campaigns, seasonal promotions, and revenue-driving initiatives that aligned with the brand’s refined aesthetic and exceptional guest experience.

I also led high-end lifestyle and hospitality photoshoots by developing creative concepts, building mood boards, collaborating with photographers, and helping source and hire talent to bring the brand vision to life. My role combined strategic thinking with hands-on creative execution, while also hiring and mentoring junior designers, maintaining brand consistency across all touchpoints, and ensuring every project upheld a high standard of storytelling, visual excellence, and luxury brand integrity.