Michael Jordan Celebrity Golf Tournament

I led the creative development and execution of the event’s full brand identity, creating a cohesive visual system that carried across print, digital, social media, advertising, and on-site event experiences. From initial concept through final production, I directed the creative strategy, branding, art direction, and design execution to deliver a polished and elevated campaign aligned with both the prestige of the event and the sponsoring organization. My role also included overseeing production details and maintaining visual consistency across every touchpoint, creating a unified brand experience for attendees, partners, and guests.